“Paradise has run away-to Marrakech.” -Claude Nougaro

Marrakech is a shopper’s paradise. Being surrounded by objects that are made by hand and not machine changes the way one looks at an object. Meeting the craftsmen and artisans fabricating these items was one of the highlights of our trip. Centuries of expertise and tradition are passed from generation to generation. The tile, baskets, metalwork, leather, embroidery, rug making, brass, pottery, and textiles show the hand of each individual that created them. Using simple tools and noble materials, the works that these craftsman create are extraordinary.



SOUKS literally means “what a mess” and a what a fun mess it is! The maze of tight alleyways sells every possible handcrafted item one can imagine. Having a guide is essential to ensure you are getting the best price and quality. Every hotel has a list of trusted guides to suggest. The main route is a sun dappled alley selling various wares.  As one travels deeper into the souks, they are loosely organized according to what is sold…babouches, rugs, jewelry, metalwork, wool, spices, black magic, leather, ceramics, and clothing. Haggling is a part of the culture. Be prepared to spend a long time discussing prices.


KHALID ART GALLERY is an institution in Marrakech. Located on Dar el Basha in a traditional Riad, the Art Gallery (perhaps more accurately defined as a shop) is bursting with some of the most sought after Moroccan art, antiques, and exquisite artisanal products that Marrakech has to offer. It is easy to see why it has become so popular with the international jet set.


MAISON DU CAFTAN The ultimate place to purchase or design the perfect caftan, Moroccan jacket or djellaba. Order early in the week and have your custom clothes delivered to your doorstep in a matter of days.


MUSTAPHA BLAOUI is where all the riad interior designers knock elbows, picking through M. Blaoui’s collection of Moroccan ceramics, lanterns, rugs, and dowry chests…otherwise known as the “Cave of Mustapha.”


In addition to shopping the souks, we explored other areas of Marrakech at the recommendation of several designer friends. The Gueliz, or the “New City,” showcases the modern side of the city outside of the medina. Art galleries, restaurants, and boutiques line wide landscaped boulevards of this neighborhood.


LALLA is the brainchild of the uber cool and glamorous Laetitita Trouillet. The French stylist made her way to Marrakech from London’s Portobello Market in search of the fabulous finds in the famed souks. After cornering the market in shopping expertise and sourcing for the likes of Sarah Jessica Parker, Gwyneth Paltrow and numerous fashion editors, she turned her talents to designing and producing chic and trendy bags using local materials and craftsmen.



AKBAR DELIGHTS  Perhaps the most upmarket boutique in Marrakech, Akbar Delights is pristine in its choice of imported luxury fabrics from Kasmir and India and locally made garments, footwear and accessories. It is another surprise find for most people, but the glittering array of scarves, babouche, jewelry and assorted other clothing and accessories will not disappoint.


33 RUE MARJORELLE Founded in 2010, this thoroughly modern trio of spaces—a boutique specializing in housewares and clothing, a snack bar, and a salon offering furniture, art, and a place to repose—is dedicated to the union of contemporary design and Morocco’s famed craftsmanship. Though the shop represents over 60 designers, mostly from Morocco, co-owner Yehia Abdelnour is quick to turn the focus to the local maâlems, or master craftsmen, who make the majority of what’s on view. Asked what inspired the shop’s tight edit of furniture, linens, apparel, and objets, he cites Morocco’s “abundance of skilled artisans, the vibrant and bold colors, the rich hues, the geometric ornaments, and the handcrafted textures.” And at the risk of sounding unduly brash, he asserts, “There’s no other shop quite like this in Marrakech. In all Morocco.”


BOUTIQUE MAJORELLE The on-site boutique offers a wide range of unique clothing and products, designed exclusively for the Jardin Majorelle, and which reflect ancestral Moroccan savoir-faire. They are inspired by the flora and colors of the garden, the richness of its Berber museum collections, and the work of Yves Saint Laurent that affirmed his profound passion for Morocco.The boutique features a silk and cotton clothing line, produced at the Jardin Majorelle’s own workshop, embroidered leather cushions and leather goods, artisanal soaps, and a panoply of traditional handmade preserves…Silver jewelry, silk scarves, and hand-woven textiles are presented alongside an exclusive collection of jewelry designed by Loulou de la Falaise, Yves Saint Laurent’s former studio director responsible for accessories.




ARTC  One of our favorite afternoons was spent at the atelier of ArtC upon the recommendation of Laetitia Trouillet. A ballet dancer turned fashion designer, Artsi Ifrach creates one of kind wearable works of art. “I create all my pieces with a total freedom from the state of mind I have at the moment. Being respectful of the past and the culture to bring something warmer. Vintage fabrics can match past and present. Colours and prints are my landscapes. Napoleon said, ‘There is a fine line between the ridiculous and the sublime.’ I search this line every time in every piece. I am thinking what we would like to have, that we do not have yet. The strongest part we all have is our individuality. That is what I am doing with one-of-a-kind pieces,  as we all are.”


LA GALERIE DES TANNEURS A fashionista’s dream! La Galerie des Tanneurs selects the finest materials to make wallets, coats, handbags, shoes, luggage, trousers or skirts all soft to the touch. The curious can even venture into the adjoining leather workshop where in the rules of art, items are entirely hand-made. Nearly eighty artisans working in workshops in the city to offer the best of their skills in record time. Each item is likely to be made, customized, within 48 hours in the leather and the color of one’s choice.



POPHAM DESIGNS Caitlin and Samuel Dowe-Sandes, the American founders, work with Moroccan mellums, or tile artisans, who produce the tiles in an energy-efficient hydraulic press. Cement tiles are part of the heritage and cultural/artistic identity of Morocco.  They bring a modern design sensibility to the tradition of Moroccan cement tiles. Shortly after arriving in Marrakech, the couple bought a 250-year-old home in the medina, or ancient walled city, and set to renovating it. Drawn to the geometric black-and-white cement tiles of the home’s courtyard, they soon found themselves sketching their own designs. With these tile designs, they found a balance between their own modern aesthetic and the home’s traditional architecture. An appreciation for the flexibility and practicality of cement tiles as well as the medium’s design possibilities led the Dowe-Sandes to found Popham Design.The designs take their aesthetic cue from life in Morocco and the things that inspire them – the curve of an arch, a delicate carved wooden ceiling, the branch of an almond tree, the shadow cast by the wheel of a donkey cart. The patterns are designed to be flexible so that the same tiles can be arranged in numerous layouts.


MICHELE BACONNIER Designer Michèle Baconnier is known for her re-designs of that quintessential Moroccan slipper, the babouche. Her store also sells women’s and children’s clothing, jewelry, household accessories, such as gorgeous blankets and throws. A passionate traveller and a creative designer, she combines both passions to produce an abundance of colorful, delightful designs.




RIAD ELISA An oasis of tranquility and serenity in the heart of the Medina of Marrakesh. The elegantly predominant white with touches of color creates a charming yet chic style which subtly embraces relaxation.  Meet up at the Riad Elisa Marrakesh main Patio before enjoying a delicious dinner at Max Restaurant, on your way to indulge at Elisa Spa, coming back from sipping a refreshing cocktail at the Roof Top terrace or simply sit down at the Salon and enjoy reading a book surrounded by traditionally hand embroidered silk textiles which together with the soft rumor of the fountain and the sumptuous scent of the local flowers transport you to the authentic Morocco. Decorated by the prestigious Interior Designer Tomás Alía, this hidden gem is one of Marrakesh best kept secrets.  A bucolic retreat for those who are looking for a unique and luxurious Morocco.





EL FENN  With 28 individually styled rooms and suites, tree-filled courtyards, a 7000 square foot roof terrace and a family of resident tortoises, El Fenn is the perfect retreat from which to enjoy Africa’s most exotic city. In 2002 Vanessa Branson and Howell James were looking for a holiday home and walked into the almost ruined courtyard of one of Marrakech’s formerly great private homes. Nearing dusk and with the sound of the muezzin’s call to prayer echoing in the air, they instantly fell in love with the atmospheric house. At the time, only a handful of Marrakech’s riads had been converted to small hotels and Vanessa and Howell knew they wanted to create a home from home retreat that combined great food and service with the spirit of the building’s past and a contemporary decorative twist. During a two-year renovation, local craftsman used traditional techniques to breathe new life into the building. Polished lime plastering was used in a rainbow of colours to create walls, baths and bed frames, original tiling was renovated and carved cedar ceilings restored. Retro furniture sourced from local flea markets was combined with one-off bespoke pieces to create a unique interior.




MANDARIN ORIENTAL MARRAKECH Interior designers Patrick Giles and Dorothee Boissier mix Arabic, Berber and Andalusian styles often in bold contrasts of black and white to create some of the most glamorous interiors in Marrakech.  The resort itself is situated on 50 acres of landscaped gardens with views of the Atlas Mountains and proximity to the golf courses. The spa offers treatments derived from various disciplines, Berber, Thai and Chinese Traditional Medicine included. You can steam in the hammam, be wrapped in rose petals or massaged with Morocco’s own Argan oil.


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PEACOCK PAVILIONS Peacock Pavilions is a handmade, artisanal boutique hotel in an olive grove on the outskirts of Marrakech.  Part of the M.Montague offerings,  Peacock Pavilions was designed and built by Americanauthor, blogger and designer, Maryam Montague, and her American husband, Chris Redecke.  The hotel, like the rest of M.Montague brand,  supports Project Soar, a non-profit organization established the couple to empower local Moroccan girls through art and sports, as well as health and English language education. Maryam, her husband, and two children continue to live at Peacock Pavilions where they share their own slice of a Marrakesh oasis with resident peacocks Maurice, Persephone and Gigi, five cats, one mischievous yellow lab, and any guests lucky enough to be stopping through.




ROYAL MANSOUR MARRAKECH  The hotel was born out of a vision to create a spectacular masterpiece exceeding the demands of today’s discerning traveler, while reflecting the true essence of Moroccan tradition. The magnificent main reception building with its fabulous lobby, the bar, the different lounges, the beautiful library, as well as the three renowned restaurants, entice guests in. Inspired by North Africa, Spain as well as Portugal’s traditional Moorish architecture, the Royal Mansour Marrakech hotel design showcases symmetry entwined with classical forms. As for the interior, it is a pure celebration of the diversity and virtuosity of master craftsmen from the Kingdom, with lace embedded plaster, carved ceilings, floors and walls, where Tadelakt and Zelliges take turns in the spotlight.  The spa offers guests a spiritual journey, leaving behind the hustle and bustle of the city and daily stresses as they enter into a world of tranquillity and peace. The outdoor hot air gives way to a comfortable coolness within this vast wellness area.  The purity of white, punctuated by the colourful floral bouquets and the serenity of the surroundings, are only interrupted by the melodious birdsongs and the soothing sounds of the water fountains. At the heart of this enchanting universe is an impressive fairy-tale white wrought iron atrium, evoking an elaborate birds’ cage.  690_8e73f2b6156e7072c7a2386280fff73d5bc24faa




LA MAMOUNIA Our grand finale to our trip included a brief stay at La Mamounia. Not only has this legendary hotel hosted everyone from royalty to rock stars, it was also renovated by favorite designer Jacques Garcia in 2009. Designed in 1922 by architects Prost and Marchisio, La Mamounia combined the Moroccan architectural tradition with Art Deco design and decoration. The hotel originally had 100 rooms, but was expanded in 1946, 1950 and 1953, and now includes nearly 200 rooms. Inspired by centuries of history, Garcia created a mythical setting evocative of a Moroccan palace. In lieu of the original Art Deco style, the designer used oriental influeneces, zelliges, mosaics, woodwork, wrought iron, stained glass and marble. Click here to read more about this iconic hotel.

Don’t miss Magical Marrakech: The Ultimate Designer’s Guide Part 1!

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