FLORENCE BROADHURST FOR SELAMAT DESIGNS: THE LIFE, THE ENIGMA, THE ICON, THE LEGACY

“I create so I know I am alive.” -Florence Broadhurst

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One of the most highly anticipated launches at High Point Furniture Market was the Florence Broadhurst Collection for Selamat Designs. Best known for her whirlwind personality and extraordinary creativity, Florence was constantly reinventing herself. She spent the roaring 20s singing her way throughout the Far East, served as headmistress in a Shanghai finishing school, became “Madame Pellier,” French couturier to London’s elite during the 1930s, and moved back to her homeland of Australia as an aristocrat, buisnesswoman, society maven and painter.

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At the age of 60, she launched her bespoke internationally renowned wallpaper business. Her archive containing over 300 designs consists of stylized flowers, textured graphics, dramatic abstracts, overscaled patterns and metallic inks. ¬†Her experimentation with layering pattern and color¬†helped her designs to remain relevant through the years. Her biography says that “Florence Boradhurst is to Austrailia what Missioni is to Italy, Marremeko is to Scandanavia, and Liberty is to London.”Florence+Broadhurst+Patterns

FROM THE ARCHIVES

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FROM THE ARCHIVES

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The “Mayfair Crossing” collection reflects Florence’s love of nature reinterpreted with a lively color combination.

art deco

The palette of “Shanghai Nights” is saturated with jade teals, greys, and metallics. The Art Deco influences are seen in the mirrored finishes, exotic birds and fretwork.

sydney mod

The “Sydney Mod” collection is inspired by the Brutalist and Cubist movements with 1970s styling. Black, white and gold enhamce the sculptural and graphic shapes.

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